PRESS RELEASE
FOR IMMEDIATE RELEASE
The MŌS Brand Unveils the Genesis Collection: A Journey Back to the Beginning
July 9th, 2024
Chicago, IL - The MŌS brand is delighted to announce the pre-launch of The Genesis Collection: A Journey Back to the Beginning. This collection embodies a blend of timeless elegance, minimalism, and contemporary design, featuring versatile pieces that are perfect for the dreamers and those who dare to look to the inside. Inspired by a journey of self-discovery and enlightenment, Genesis invites you to come along to the clouds and experience a transformation from the inside out!
A New Dawn in Fashion
The Genesis Collection introduces four new in-house made prints and a sky-inspired color palette ranging from serene blues to dramatic blacks. This collection is crafted with an array of textures, including our emblematic wools, luxurious linens, silky fabrics, and intricate knits, ensuring each piece is as unique as it is versatile.
Key Pieces in the Collection
Emblematic Bandanas and other accessories: The bandanas and accessories in this collection are symbols of the hidden treasures. Available in the new prints, they add a touch of elegance and intrinsic meaning to any outfit.
Versatile Dresses: Our dresses feature clean lines and sophisticated silhouettes, perfect for both casual and formal settings. The sky-inspired color palette enhances the ethereal quality of these pieces.
Stylish Tops and shirts: From minimalist blouses to statement tops, and formal shirts to more street styles, this collection offers a variety of options to suit your dream occasion. The use of silky fabrics and intricate knits adds a touch of luxury and comfort.
Sartorial Pieces: The collection includes impeccably tailored trousers and blazers, designed to provide a sleek, modern look. These pieces are crafted from high-quality materials, ensuring both durability and style. Available only through pre order.
Artisans, Finest Craftsmanship: This collection will have items with the main goal of putting artisans workers and producer communities at the center.
Incorporated Technology: Select pieces in the Genesis Collection will feature wearable technology and functional tech, seamlessly blending fashion and innovation for the modern consumer.
Collection Highlights
Four New In-House Prints: These exclusive prints are inspired by the journey of Genesis, capturing the essence of discovery, growth, and transformation.
Sky-Inspired Color Palette: From tranquil blues to deep blacks, the color palette reflects the vastness and mystery of the sky, symbolizing the journey from dawn to dusk.
Diverse Textures: The collection features a mix of wools, linens, silky fabrics, and knits, offering a tactile and visual richness that enhances the overall aesthetic.
Lots of Stories: A journey back to the beginning is giving us the opportunity to revise the stories that were not told, and the stories still in the making.
Versatility and Elegance: Each piece is designed to be versatile, allowing for seamless transitions between different settings and occasions. The collection balances practicality with sophisticated elegance.
Technological Integration: The Genesis Collection includes wearable technology and functional tech, ensuring that fashion meets function in the most innovative ways.
Collaboration with True to Form
We are excited to announce the launch of our collaboration with True to Form, introducing a 3D Fit Evaluation Widget to help our customers choose the perfect fit. This cutting-edge tool ensures that each piece from the Genesis Collection fits impeccably, enhancing the overall shopping experience and satisfaction.
About the Genesis Collection
The Genesis Collection is a reflection of a year filled with change, challenge, and growth. It represents a journey of healing, excitement, and strength, inviting wearers to awaken their spirit, believe in their dreams, and embrace love as the guiding force in their lives. The collection is not just about fashion; it’s about faith and purpose, understanding that the journey itself is what leads us to our ultimate destination.
Discover the Genesis Collection
We invite you to explore the Genesis Collection and experience the beauty and depth of this unique journey. Let it be an invitation to awaken your spirit, believe in your dreams, and embrace the transformative power of love.
About The MŌS Brand
The MŌS brand is a luxury fashion label known for its minimalist, high-quality designs and commitment to sustainability. We believe in creating timeless pieces that resonate with a modern, conscious audience, blending form and function with a touch of elegance.
For Media Inquiries
Contact: TFOCBEmail: estefania@tfocb.com
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Discover the Genesis Collection
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